21st Century Insurance Acquires
400,000
New Consumer Leads Via Email
CUSTOMER
ACQUISITION
VIA EMAIL
Madrivo provides quality email traffic that
connects new engaged consumers to
reputable brands.
LET’S HAVE THE
STATS SPEAK FOR
THEMSELVES
WHY EMAIL MARKETING?
RETURN PER $1 AD SPEND
Email = $42
Display = $19
Print = $11
Television = $7
Search = $2.75
VIRTUALLY ZERO FRAUD
Average Fraud Online
(WSJ 2017)
Fraud
34%
Legitimate
66%
Industry Average
Legitimate
Consumers
99.94%
Fraud
0.06%
NEW CUSTOMERS ACQUIRED FOR BRANDS
2014 - Present
2 Million
3 Million
4 Million
3.3 Million
2014
2015
2016
2017
NEW CUSTOMERS
ACQUIRED FOR
BRANDS BY
MADRIVO
IF THE RETURNS ARE SO HIGH,
WHY DOESN’T EVERYONE USE
EMAIL MARKETING TO
ACQUIRE NEW CUSTOMERS?
‣
Few players can actually execute commercial email
marketing profitably, strategically, and ethically like
Madrivo. The selection of customer metrics, data-
driven targeting, publishing partners, reputable offers,
policies and procedures, and adherence to the
highest legal and ethical standards comprise the
highest returning marketing campaign.
WHAT IS THE KEY TO SUCCESSFUL
EMAIL MARKETING?
‣
Data segmentation and predictive analytics
•
Hundreds of data points on hundreds of millions of consumers going
back over a decade
•
A well planned cadence of content driven, transactional, and
promotional emails
•
Behavioral learning and optimization of advertisements based on
predictive analytics
‣
Brand protection and expansion
•
View case studies in financial services, premium consumer offerings, and
home services to understand how Madrivo secures brand reputation
while driving significant advertising volume to brands
‣
Scalability
•
Madrivo has proven to scale from 0 to over 10k leads in the first week
‣
Fraud control
•
99% of leads are validated and actionable
PROSPECTS TO
CONSUMERS
- THE SECRET SAUCE
PROSPECTS
ACQUISITION
Partnerships with a few
hundred targeted and
reputable lead-generation
websites and publishers.
How are emails
sourced
04
Automotive:
‣ New Car Leads
‣ Used Car Leads
‣ Warranty
02
Home Services:
‣
Security
‣
Cable TV
‣
Home Improvement
‣
Warranty
01
Finance:
‣ Mortgage
‣ Credit Cards
‣ Auto Loans
03
Insurance:
‣ Auto
‣ Life
‣ Health
‣ Medicare
Lead generation
vertical examples:
CONSUMER
ENGAGEMENT
01
Madrivo’s goal is to connect engaged
consumers with valuable brands
through targeted ads that improve their
quality of life.
02
Our Email teams specialize in effective
communication and engagement with
the targeted consumers via a planned
series of emails, that are proven to
increase ROI while maintaining the
highest level of consumer engagement.
03
Madrivo’s Techtelligence™
process provides predictive analytics
that allows our email teams to reach the
targeted consumer with the right
message, at the perfect time.
The result is loyal consumers with high
lifetime value to the brand. Madrivo was
named the “number one publisher in
terms of average consumer lifetime
value” by Fortune 500 companies.
CONSUMER
SEGMENTATION
Engagement
•
Sophisticated algorithms to track consumer
behavior and predict future engagement
•
Spatial and temporal analysis resulting is high
response rates
•
Individual behavior learning leading to refined
marketing strategies that result in more engaged
consumers
Elimination
•
All users clicking on SPAM, JUNK or unsubscribe are
immediately suppressed
•
Consumers are suppressed globally, meaning that
all publishing partners are unable to access
consumers, for any advertisement, if the consumer
wishes to be excluded
CONSUMER
MAINTENANCE
Real time information feeds
•
Data feedback loops are the means to overlay
and append the behavior of each consumer
•
Direct advertising relationships allow Madrivo to
cleanly import transactional information and to
use it to overlay demographic and
psychographic information
•
This process adds to or appends the current
understanding of the consumer
Filtration
•
An industry leading, third-party filtration process
is used prior to an opt-out confirming email
•
A double opt-in process is employed to confirm
the initial opt-in
•
Only highly engaged consumers are contacted
•
Only clean IP and Domain Resources are utilized
OPTIMIZATION
Behavioral and financial analysis
•
Transparent Reporting
•
Open, click and conversion rate analytics
•
Analysis of subject, from and creative attributes
Exclusive advertiser perks
•
Proprietary optimization and reporting
•
Constant testing through real-time deployment
•
Price control - organized market, maximizing
leads for dollar spent
•
Compliance and quality accountability - low
complaints
WHAT DO WE NEED TO
EXECUTE QUICKLY?
‣
Competitive and predictable CPL bounty
‣
Defined payable action
‣
Diversified assets
‣
Transparency of backend analytics
‣
Non-restrictive budgets
‣
Timely payments
‣
Ease of use
•
Real Time Pixel Placement &Tracking
•
Streamlined publisher additions
•
Feedback Loops and Collaboration
PROTECTION AND
COMPLIANCE
COMPLIANCE
01
Vetting email publishers
‣ All publishing partners go
through a 12-step, rigorous and
thorough review of their email
practices, IPs, sending domains,
past content and creatives used
in previous email sends.
02
Policing and enforcing email
compliance
‣ Madrivo has access to over
150,000 email seeds that track
millions of emails daily. Our
technology allows us to
programmatically ensure that all
content, images, links and
headers are done within our
approved parameters
‣ We practice a zero tolerance
policy that allows us to hold
‣ all parties accountable and
ensure compliant and problem-
free campaigns.
03
All advertisement and delivery
attributes are reviewed by a
licensed Madrivo attorney for
CAN-SPAM and truth in
advertising compliance:
‣ Subject lines, from lines, email
and landing page creative
content, privacy links, terms of
use, opt-out links, claims and
testimonials, etc.
04
Additional ethical audits are
performed in accordance with
the policies and procedures
manual revised at the end of
2013. (see next slide for details)
CAN-SPAM ACT 2003
01
The sender must be
identified in the
header information
in commercial emails
and under CAN-
SPAM, the “Sender”
is defined as the
party that !initiates
the email and is the
owner of the
product or service
advertised in the
email.
02
Advertiser’s name
will be the party
advertised in the
email, so to fully
comply with the law,
Advertiser’s name
needs to be
identified in the
From line.
03
California Business &
Professional Code
Section 17529.5,
which has been
interpreted through
various CA court
cases, indicates that
the advertiser needs
to be identified in
the From line as to
make the email non-
deceptive.
04
Best practices
require the
consumer to know
the type of
advertisement
before opening to
reduce consumer
complaints.
05
The inclusion of
Advertiser’s name in
the From line will
greatly increase
open rates as
consumers
recognize the brand
and will be more
likely to open and
read the
advertisement.
APPENDIX OF
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